Aron August Hohmann
Digital Platform & Process Lead
Doing the most with the least.
Vienna, Austria
What I Do
Business & Systems Alignment
Translating business requirements into scalable systems and processes — bridging the gap between stakeholders and technical teams.
Platform & Process Design
Designing workflows, ownership models, and documentation structures that reduce errors and scale with the team.
Stakeholder Coordination
Acting as the interface between business units, IT, and external partners to keep data flows stable and initiatives on track.
Platform Initiatives End-to-End
From concept to deployment — owning the full lifecycle of platform projects including strategy, rollout, and adoption.
Selected Work
Internal PIM System
Magento's native capabilities and the fragmented workflows connecting marketing, procurement, product development, finance, and the website team created bottlenecks and data inconsistencies that were difficult to scale.
Initiated and led the development of an internal PIM system from concept to deployment, owning technical direction, architecture decisions, and rollout strategy.
Streamlined cross-departmental product data workflows with a purpose-built internal tool — delivered at ~80–90% lower cost than comparable SaaS solutions.
Review Platform Migration
The company needed to migrate its customer review infrastructure from Reviews.io to Trusted Shops, involving multiple stakeholders across marketing, IT, and Customer Support.
Took end-to-end responsibility for the migration — coordinating cross-functional teams, managing the rollout timeline, and ensuring continuity of review data and processes.
Successful platform transition with no disruption to customer-facing review flows.
Workflow & Process Standardisation
Product and content workflows were inconsistent and manual, creating bottlenecks and high error rates across the team.
Introduced task tracking, documentation systems, and a TMS for landing page translations. Built a central knowledge base covering QA, uploads, and workflows.
Up to 90% efficiency gains in product workflows. ~60% reduction in translation turnaround time. ~5 hours saved per week in organisational overhead.
How I Work
I start from the business problem, not the solution. Every system, process, or tool I introduce has to justify itself against the alternative of doing nothing — or doing less. I prioritise by impact, keep things as simple as the situation allows, and make sure changes actually stick through documentation, handover models, and stakeholder alignment.
Languages
German & Hungarian — Native
English — C2
Italian & Japanese — A2
Get in touch
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